All change at Male Power
Posted: May 27, 2016
Male Power has released a new, much larger, catalogue which is both a departure from its predecessors and a reflection of the ambitious changes taking place at the company.
“Our clientèle demands a large selection of merchandise, the latest trends in apparel, and a very broad array of options,” said company president Jeffrey Baker. He added that in order to deliver that, the company has refashioned itself many times over, and the latest makeover is the most ambitious in Male Power’s history.
It began late last year with a physical move to new headquarters in Hauppauge, New York. The company said its new offices and warehouse allow for increasing productivity and creativity, greater storage capacity, faster shipping and improved customer service, and its growth can continue apace in its new home.
The latest Male Power catalogue also marks the evolution of the company. Previous catalogues utilised extensive studio photography but the newly released edition was shot largely on location in Los Angeles, in order to capture a fresh new look that better showcases Male Power’s designs.
“The finest men’s undergarments made today are highlighted in stunning lifestyle images, elegantly and artfully captured by a world-class fashion photographer using top-of-the-line models,” the company said. The 2016 Male Power catalogue contains every garment in the company’s product line, along with comprehensive information about fabrics, sizes and colour options. For more information contact the brand’s UK distributor, Kevco Wholesale, or visit www.malepower.com
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