If you’re one of the many adult brands that have seen their ads rejected and had their accounts shadowbanned on platforms like Facebook and Instagram, you will be interested in a new campaign by Sciart.
Sciart, which describes itself as an ethical data-driven marketing agency, is petitioning for the reform of advertising regulations and the destigmatisation of sexual wellness products on tech platforms. It says the campaign is not just about fairness; it’s about breaking the silence and challenging outdated norms.
Despite adhering to guidelines, many adult brands – including ETO – have had their ad campaigns labelled as “inappropriate” or “sexually explicit,” while ads for male-focused products like erectile dysfunction medication sail through unscathed, and Sciart is hoping to address these double standards.
Sciart’s journey began with interviews. Representatives spoke to senior figures in the industry, gathering firsthand accounts of the frustrations and barriers these brands face. The stories revealed a pattern of discrimination that stifles innovation and keeps essential products out of reach for many consumers.
Armed with these stories, Sciart founder Fred Wahlqvistt took the petition to the EroSpain conference in May and the response was overwhelming, with many delegates adding their voices to the call for change.
Meanwhile, across the Atlantic, the Center for Intimacy Justice (CIJ) has been spearheading similar efforts in the United States. The CIJ has been working to highlight the inconsistencies in advertising policies and to advocate for more inclusive regulations. Its work has garnered significant attention, with high-profile support from celebrities like Christina Aguilera, whose company Playground will be donating 1% of proceeds from its Pillow Talk products to CIJ to help stop the censorship of sexual health information online.
If you would like to sign Sciart’s petition, which takes just one minute and 30 seconds to fill out, click here
[Pictured: Sciart founder Fred Wahlqvistt (left) with new business development manager Dan Caplin (right).]
