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For over two decades, ETO has been the go-to essential resource for companies in the pleasure products, well-being, and adult business services sector.

Throughout its history, ETO has influenced the market and also changed the way it perceives itself. By providing not only product information but also leading business advice, insights, and industry events, it has supported companies in evolving from backstreet shops to multinational corporations.

As a completely independent industry news source, ETO’s mission is to provide a dynamic and inclusive platform that fosters connection, education, and innovation within the pleasure products industry.

By advertising with ETO, you align yourself with the powerhouse of this rapidly evolving industry and establish yourself as a thought leader and trusted Partner.

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“We’d recommend the magazine to everyone in the industry, whether that be a newcomer or an established brand who haven’t yet explored opportunities with ETO.”

Lucy Robinson, Head Of Marketing and Communications at Creative Conceptions

ETO in numbers

Audience in Continental Europe

Job Function

followers across Twitter, Facebook and Instagram

printed readership with 4,000+ requested and individually addressed copies each issue

worldwide weekly emails sent

digital magazine reads per issue

page views every month

ETO: The Powerhouse of the Industry

ETO’s influence reaches into all areas of the industry. By aligning yourself with the independent powerhouse of this rapidly-evolving industry, you can reach almost every single relevant store and online trader in the UK and beyond. Our reach includes:

Newsletter

Showcasing the latest industry news every week to 22,000 confirmed subscribers.

Website

Reach over 10,000 users per month from across the globe with a range of advertising opportunities.

"ETO has been invaluable for connecting with our target audience in the UK and EU. Its credibility helps us effectively promote new products and stay top of mind with retailers, driving engagement and brand growth."

Kristian Broms (Chief Design Officer) – Pipedream Products

Top 5 reasons to Advertise with ETO

Targeted Reach

Our platform connects you directly with a highly targeted audience of professionals in the pleasure product, intimate, and adult business services community.

Engagement that Matters

We pride ourselves on our engaged audience. Our readers and subscribers actively interact with our content, which means your advertising will receive meaningful attention. Whether it’s through banner advertisements, sponsored content, or other options, your brand will resonate with a receptive audience.

Credible Brand affiliation

By advertising with ETO, you align your brand with a trusted source of industry insights and updates. Forged over 20-years, our reputation for delivering high-quality, relevant content ensures that your brand is associated with reliable information, enhancing your credibility within the industry.

Customised Solutions

We understand that each brand’s marketing goals are unique. That’s why we offer a range of advertising options that can be tailored to suit your specific needs. Whether you’re looking for prominent banner placements, thought leadership contributions, or event promotions, we have a solution that fits.

Industry Authority

When you advertise with ETO, you position your brand as an industry authority. By showcasing your products, services, or insights on our platform, you establish yourself as a thought leader and trusted partner within the pleasure products community.

By advertising with ETO, you align yourself with the powerhouse of this rapidly evolving industry and establish yourself as a thought leader and trusted Partner.

“Partnering with ETO Magazine has been pivotal for us and of course great fun. Their professionalism and reach are essential for visibility and influence within the industry.”

Marie-Sophie Kluge - B2B Marketing EMEA & APAC – Lovehoney