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Adult store up for mainstream business award

Adult chain Nice ‘n’ Naughty – winner of ETO’s Best Retailer award for the last three years – has been short listed for the Business of the Year award at the forthcoming Warrington Business Awards.

Nice ‘n’ Naughty’s Warrington store beat off competition from almost 1,000 other businesses to make the final two. The criteria for selection included providing quality throughout the organisation’s structure, strong communications, and good employee/employer relations – attributes that were also essential when the chain retained its Investors In People status earlier this year.

The Warrington Business Awards dinner evening is being held at the prestigious Park Royal Hotel, Stretton, Warrington on Friday, July 18, 2008.

Philip Price, Nice ‘n’ Naughty Regional Manager for the Warrington store said: “It is a great achievement, for both Nice ‘n’ Naughty as a company and the staff within the Warrington branch, to reach the final two businesses short listed for the Business of the Year award. The Warrington branch of Nice ‘n’ Naughty first opened its doors to the public in 2003, and throughout the five years the staff have constantly maintained and presented a positive image, offering first class customer care and commitment to all its customers in a comfortable, light and friendly environment.

“As a company, Nice ‘n’ Naughty have gained numerous awards through the adult industry, but to know that you are finally accepted alongside other companies in a mainstream award ceremony is a reflection on the Nice ‘n’ Naughty ethos, knowing that through dedication and commitment, we are changing people’s perception of the adult retail industry. I am extremely proud of the team at Nice ‘n’ Naughty Warrington.”