Ad Summers

Posted: November 11, 2011

During the season finale of The Only Way is Essex on Wednesday night (9th November), viewers were treated to a raunchy ad from Ann Summers on ITV2; the firm’s first TV advert. Featuring ten ‘Real Women’ models, picked from public applications to front Ann Summers’ campaign, the 2:10 ad was well received on Twitter, where it got the business trending in the UK for a while. A few words of disagreement were recorded, with the lack of bigger girls and non-white models criticised, but the general consensus was the slickly produced advert was a hit.

It follows similarly suggestive TV campaigns by Durex Play, which includes vibrating cock rings amongst its featured range, and a series of TV ads by Love Honey. This year Erotica is also advertising on TV to broaden its consumer reach.

Ann Summers’ advert can be seen on YouTube and voting for the winner is being done via