ABS Holdings has announced that it is now carrying Lelo’s Picabong range, which targets a younger demographic and features ‘more accessible’ price points than the Swedish brand’s signature products.
“This new range heralds a slightly new direction for Lelo,” said Glenn Wilde of ABS. “All the hallmarks of the Lelo brand are there, including the beautiful aesthetics, highest quality materials and overall excellence, but Picobong brings something new to the table.”
Vicky Cunningham, Lelo’s country manager for the UK and Ireland, added: “With the Picobong range we are delighted to bring Lelo’s quality and design ethos to a wider audience. Picobong’s fun, vibrant designs and colours and more accessible pricing help to position the brand for a younger market, who we hope will over time become loyal fans of both Picobong and the broader Lelo range of toys and accessories.”
ABS is initially offering four Picabong designs: Ako, Kaya, Moko and Zizo and these made their UK debut at June’s ETO Show.
Glenn Wilde concluded: “Initial feedback gathered at the ETO Show was very positive and we have very high hopes that Picobong will open new sales opportunities to many of our customers.”
For more details contact ABS on 01202 868 511 or email [email protected]
