Asia Adult Expo (AAE) Hong Kong 2026 concluded on August 27 after three days at the Hong Kong Convention and Exhibition Centre, bringing together more than 330 exhibitors and almost 15,000 professional buyer visits.
Held under the theme “TURN ON,” this year’s event reflected the growing connection between pleasure and broader wellness and lifestyle trends across Asia. As the category moves beyond its traditional product-led roots, intimate products are increasingly being positioned as part of everyday health, self-care and personal wellbeing.
AAE reflected this evolution through its expanded programme and the launch of two new stages, COME CLOSER and COME PLAY. COME CLOSER explored sexual wellness, self-care, intimate relationships and reproductive health, while COME PLAY brought an experiential dimension through live performance and artistic expression exploring the body, identity and intimate culture.
Together, the stages expanded AAE beyond traditional product showcases, giving trade visitors insight into changing consumer expectations and the wider trends creating opportunities across the category.
Business remained at the heart of the event, with this year’s edition recording its strongest performance to date in on-site business interest and international buyer participation.
For more information, visit asiaadultexpo.com.
