Scala has reported that its 3D Experience Event was a huge success. Running from September 14th – 17th, participating customers enjoyed 10% discount off the whole Scala range, free samples, and the opportunity to pre-order new products. Attendees were also able to receive personal advice from their account managers and get inspiration for their stores and windows.
The idea was to replicate, as close as it was possible to do so virtually, the annual Scala in-house Experience Event. A Scala spokesperson explained: “The spectacular virtual showroom made the experience complete. Participants could walk through the showroom virtually, just like we know from Google Street View, and were assisted by their account manager. Getting inspired for store styling, previews of upcoming items, and the exclusive possibility to place pre-orders.”
The event was 100% fully booked so Scala will be running it again, very soon. “Due to the success we added extra dates, which were also booked very fast,” said the Scala spokesperson. “We’ve received a lot of positive feedback on the Scala 3D Experience Event concept, and we will be opening our virtual showroom in October for all Scala customers. Keep an eye on our Scala newsletter and website for any info regarding the virtual showroom.”
