German-Czech musician and entertainer Katja Krasavice celebrated her 30th birthday in Berlin, held at the Ballhaus under the theme “Nudity”. Krasavice is a prominent sex-positive voice in German pop culture known for her open discussions around sexuality and her provocative approach to challenging taboos.
“pjur, Orion and Womanizer have joined forces as three iconic brands to excite Katja Krasavice’s guests in an extraordinary setting,” said Jennifer Parry, Brand Director at pjur. “For pjur, it was the perfect opportunity to make our brand experienceable in an equally surprising and playful way and to be present exactly where openness, curiosity and self-determined intimacy naturally come together”.
At the heart of pjur’s presence was a Naughty Lounge, where guests could discover and test pjur Woman Lust, pjur Woman Lust Intense and pjur Man Lust, alongside other bestselling products.
For retailers and distributors, the event offers an interesting example of experiential product marketing. Rather than simply placing its name alongside a high-profile celebration, pjur created a dedicated space where guests could interact with the products, rather than just taking them home in their goodie bags, turning brand exposure into product discovery.
To view the full pjur collection, visit pjur.com.
