As those who occasionally ‘work from home’ will confirm, there are very few of the world’s pressing issues that are not covered by ITV’s This Morning with Phillip Schofield and Holly Willoughby, and one of the topics under discussion on 25th May was ‘putting vibrators to the test’. This timely slot followed the publication of Good Housekeeping’s third annual Tried & Tested devoted to sex toys, and a survey of 1,000 women which said 42% owned a vibrator.
The studio guest was sex and relationships expert Tracey Cox, who has a branded range of sex toys and lubricants which are exclusively available from Lovehoney. Tracey did an admirable job of being an industry cheerleader by revealing that the worldwide sex toy market is currently worth $15 billion and it is set to rise to $52 billion by 2020 – no source for these figures was cited, unfortunately. She also said: “You’re considered odd if you don’t have a vibrator these days.”
She also did her bit for Lovehoney, when discussing the company’s Desire Clitoral Vibrator, which was the Good Housekeeping’s panel favourite toy. “Lovehoney is an amazing company because they offer a money-back guarantee for one year,” Tracey told hosts Phillip and Holly. “If you don’t like something you can just send it back.”
Also featured extensively on the programme was Rocks-Off’s Ruby Glow, which Tracey described as “revolutionary”, and its RO-Duet, along with Minna Life’s Ola and the Ann Summers Love Heart – which Tracey referred to as a Lovehoney product, before correcting herself.
