Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm with more than 80 offices worldwide, has announced a new global partnership with Standard Innovation Corporation, makers of the We-Vibe range. Ogilvy PR will support the brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities to transmedia content strategy and creation on all We-Vibe social platforms.
Since its launch in 2008 the We-Vibe series has gone on to sell over two million units across more than 50 countries and Ogilvy PR will support the company’s continued expansion.
Kate Cronin, global head of Ogilvy PR’s healthcare practice and managing director for Ogilvy PR New York, said: “Sex is no longer a taboo topic discussed behind closed doors. Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health. Marrying our strong healthcare background with our consumer branding expertise, this new relationship with Standard Innovation Corporation further strengthens our position as leaders in the consumer health industry.”
Danny Osadca, CEO of Standard Innovation Corporation, added: “The We-Vibe is now available on every continent at thousands of retail locations from drug stores to fine boutiques and beyond, with plans for further expansion across our product portfolio. Ogilvy PR’s legacy and deep branding experience, combined with their global reach, made them the best partner to help us continue to build and sustain momentum for our rapidly growing business.”