For the first time this year, Shots Charity and Friends was born at the Shots Media Party 2010. Shots selected three amateur and professional walkers that participated in the four days march and more than 100 VIPs at the Shots party were invited to join the charity by sponsoring a walker a certain amount for each kilometre walked.
Shots Charity collected a total of €2,475 from its customers, suppliers and friends that were invited to the party. In addition, Shots Media sponsored each walker that made it to the finish. In total Shots Charity raised €7,500 for the three big charities and walkers.