Scala Playhouse has announced that its semi-annual trade fair, which took place on the 7th and 8th September, was a huge success. Staged at the firm’s Almere showroom in The Netherlands, the theme this time was Fall In Love and the firm says that it introduced many new products for its visitors to fall in love with. Highlights included several new ToyJoy ranges, such as the Cute and Shades of Purple collections, plus a diverse portfolio of brand new lines from its vendors, including California Exotic Novelties, Doc Johnson and Pipedream – who had flown in adult star Bonnie Rotten to promote the manufacturer’s recently launched Be Rotten range.
Representatives from brands such as Allure, Bathmate, Doxy, Joy Division, Male Edge, Mister B, OVO, Pjur and We-Vibe were also on hand to answer visitors’ questions.
Other attractions included special offers, discounts, clearance lines, a cash and carry facility, models showcasing some of the latest lingerie styles from Scala’s KissMe and Besired collections and, in the evening, a party – complete with DJ and cocktail-making bartender.
A full report from the event can be found in the October issue of ETO.