In late September ToyJoy representatives Maeglin Harmsen and Sabine Kirchner joined the Color Run, which has been dubbed ‘the happiest 5K on the planet’. It is staged in a Dutch city on one of the last days of summer and competitors run at their own pace but every kilometre they get drowned in colour powder.
The company said: “ToyJoy is known for colourful lines like ToyJoy Funky and ToyJoy Just For You so we decided to the Color Run. The ToyJoy shirts that were white as snow at the start were as colourful as the brand itself at the end of the run. While every kilometre was marked by a different colour, the main goal of the run was having fun and being healthy. After the run there was even more colour to throw at each other on the party area, whilst enjoying a drink and dancing to the music performed by some great DJs. We had a blast and were proud to be part of such colourful festivities.”