Lingerie distributor Alterego used February’s MODA show in Birmingham to launch the Zohara brand of tights into the UK and Ireland, and the company reported a furore of excitement about the introduction.
The Zohara brand of tights is stocked in fashion stores around the world, in the US, Canada, Australia, and Europe, and the company says its products are the result of the inspiration that it draws from the different places’ style and culture – and the result is a collection of fashionable tights which the firm considers art.
“When we first built the brand Zohara, we looked for the right combination between original art, precise fashion, high quality, and perfect comfort, and in this manner, with much dedication and attention to small details, we created a colourful and unexpected collection,” the company said. “The tights collection is almost endless – the rich variety of colours, spectacular selection of patterns, and wide range of styles, allow every woman to find the right design for her and enjoy a style that is fashionable yet comfortable”.
Alterego says that Zohara’s 120 denier printed tights are soft and smooth and available in an abundance of opaque colours in one size (fitting women sizes 34-50) which flatter every body shape. Alterego is the exclusive distributor for the UK and Ireland and Zohara and the company is offering retailers point of sale material, including stands, to support the brand. Free dropshipping is available for online stores.
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