The heat is on – more details emerge of Scala Playhouse September Fair

Posted: August 7, 2015

With just one month to go until it opens its doors for its Autumn Trade Fair, Scala Playhouse has revealed more details about its upcoming event. With a theme of Tropical Temptations, the Almere-based distributor says it will be tempting visitors with deals and offers which are ‘almost too hot to handle’.

The Trade Fair takes place on Sunday 6th and Monday 7th September, with opening hours being 9am – 6pm both days. The company says: “As with every fair, we will pay great attention to detail, meaning you can expect to see a lot of colourful tropical elements throughout. Prepare to be amazed by the sizzling look and feel of the showroom and get ready to be seduced by all the exciting new products! And we are once again organising several fun and playful competitions that will enable you to score some fabulous rewards. We can’t reveal the details yet, but can ensure you it’s worth getting competitive for. You also will have the option to score the hottest deals in our famous Cash and Carry, which will open its doors on both days of the fair from 9pm to 6pm. Get there early in order not to miss out on the best offers.”

There will also be a special live ‘Scala’s University’ at the fair, where some of the distributors most popular brands will host training sessions designed to enable retailers to maximise sales and add impact to in-store presentations. Finally there will also be a tropical themed party for visitors to enjoy, held on the evening of Sunday 6th September.

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