Superdrug takes on ‘sexcessories’ from Ann Summers

Posted: March 20, 2013

Ann Summers has announced that a selection of its ‘sexcessories’ will now be available from High Street retailer Superdrug, allowing consumers to buy a Rampant Rabbit with their Revlon. The range includes seven varieties of Ann Summers’ iconic vibe along with jiggle balls, vibrating bullets and eggs plus chocolate body paint and edible lubricants.

The Ann Summers range will sit within the existing sexual health and wellbeing section of 25 Superdrug stores and will also be available to buy online at superdrug.com.

Ann Summers brand director Fiona Davis commented: “We are very excited about this new business partnership with Superdrug, and the fact that customers will now be able to pick up their cosmetic essentials, as well as a little something exciting for the bedroom. Following the Fifty Shades phenomenon, sex toy sales have shot through the roof – so it appears we’re all intrigued and broadening our mindset when it comes to sexual enhancement. We’re delighted that our best-selling products – such as the Rampant Rabbit and our innovative range of ‘sexcessories’ – will now be accessible to a wider audience.”

Melanie Wilson, Superdrug’s head of health, added: “This new range will give our customers the chance to browse and buy this product category in a comfortable and convenient environment, both in-store and online.”

The Ann Summers range will be available in Superdrug from 27th March.

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