Lovehoney co-owners Neal Slateford and Richard Longhurst have taken to the streets of their home city of Bath to celebrate the company’s recent Queen’s Award for Enterprise. The accolade was given to Lovehoney for its outstanding achievements in international trade, after its overseas sales trebled following the launch of new websites for the French, German and Australian markets.
Slateford and Longhurst are pictured toasting their success in front of Bath’s Royal Crescent, a majestic row of 30 terraced houses laid out in a sweeping crescent. Designed by the architect John Wood the Younger and built between 1767 and 1774, Royal Crescent is acknowledged to be among the UK’s greatest examples of Georgian architecture and numerous members of the royal family have stayed there in the past. It is also a favourite location for period dramas, and many scenes for a 2007 adaptation of Jane Austen’s Persuasion where shot there and it also featured in the 2008 film The Duchess, starring Keira Knightley.
Lovehoney can now use the Queen’s Award royal emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success, and Longhurst and Slateford will be attending a reception held by the Queen at Buckingham Palace on July 14th.
Neil Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen. Official recognition from the Queen as she celebrates her 90th birthday shows just how far we have come as a company and how far sex toys have been embraced by mainstream shoppers. This award will help us to reach new markets and create more jobs both in Bath and in our global offices. The Queen is Britain’s greatest trade ambassador and consumers trust a brand with her patronage. Long may she reign over us.”