Stark Distribution has announced that it has inked a UK exclusive distribution deal with Bike jockstraps. Launched originally for bike jockeys in 1874, the brand’s first product, the athletic supporter, quickly became ubiquitous with athletes who named the item a jockstrap – now the name used for similar items worldwide.
Stark Distribution states that Bike jockstraps are known as the original and best in their field and are now enjoyed by athletes and fashion enthusiasts alike due to their extreme support, comfort and unique backless design.
“We are extremely honoured to have been awarded exclusive distribution in the UK for a brand with such a distinguished heritage,”said Stark Distribution wholesale manager Adam Durack. “Bike has always been a sought after brand and to be able to support its distribution into the adult market is a win-win for all.”