Sportsheets kicks off anniversary year with new look

Posted: January 21, 2013

Sportsheets has unveiled a new packaging design to its signature range, along with a number of new Sex & Mischief lines. The redesign features gold foil, spot UV on the products, erotic stories and QR codes with tips for soft bondage brand merchandising.

Highlights of the S&M additions include three new kits from the Grey Collection, each featuring a selection of three itemss designed to inspire couples to bring their deepest fantasies to life – the Tie Me Up Kit, the Bondage Escape Kit and the Sweet Punishment Kit.

2013 is the company’s 20th anniversary and it intends to celebrate this milestone with new launches, big plans, and customer specials all year long.

“We started with an idea for an easy-to-use soft bondage tool and now have a line-up of speciality brands designed for couples to enjoy around the world,” Sportsheets president Julie Stewart said. “Over the last two decades editors at Details, GQ, INC, and TIME, to name a few, have all highlighted or recommended Sportsheets products and with society’s new and excited interest in soft bondage following the recent erotic fiction craze, Sportsheets is perfectly poised to continue bringing couples what they want – better sex!”

For more information contact Sportsheets’ UK distributor Creative Conceptions on 0845 370 0377 or visit