SPORTSHEETS has named award-winning BBW star Kelly Shibari brand ambassador for its new plus size line. Designed for sizes 12 to 30, Sportsheets Plus products feature longer straps, longer and wider supports as well as wider pads and greater adjustability. “I’m honoured to have been asked to be Sportsheet’s brand ambassador,” said Kelly. “The company’s heritage as a long-respected manufacturer of quality bedroom accessories, combined with their new foray into creating products for women of size, makes this offer something I am very proud to represent. I’m looking forward to sharing information about Sportsheets Plus with consumers, retailers, and distributors, as well as my fans.”
Her responsibilities will include educating retailers, distributors, and sales staff on how best to market the line to consumers and offer suggestions on new products for the line. In addition, she will be contributing to the company’s continuing brand outreach via social media and other forms of public relations online.
“We’re very excited to be working with Kelly,” said Sportsheets president Julie Stewart. “Her intelligence and understanding of our target consumer will help us promote our message that all women should ‘rock their curves’ with confidence.”