EDC Wholesale and Spanish distributor Life is Short have extended their partnership agreement, which involves the exclusive distribution of EDC’s house brands in Spain. Life is Short became master distributor for EasyToys, EasyGlide, Boners, and Loveboxxx in May 2018 and the success of the arrangement has led to Life is Short now adding EDC brands Yiva, Lil’Vibe, Gildo, Saiz, Butter, Exotiq, Secret Pleasure Chest, and Real Fantasy. The companies co-operated on the development of a catalogue in which all EDC’s brands are whowcased, and this will be distributed to the Life is Short customer base.
“It was an easy decision to extend the partnership with EDC Wholesale,” said Ariel Lewental, commercial director at Life is Short. “The first brands we took on were immediately a great success with a fast turnaround and satisfied customers. It made sense to take on the new brands as well, as they are innovative and blend together very well. The entire collection is an easy sell and we are excited to work with the full range of the EDC house brands, which we will be stocking in our warehouse in Valencia.”
“We couldn’t ask for a better partner than Life is Short,” said Andre Visser, sales director at EDC Wholesale. “The team is dedicated and make our brands just as much a priority as we do. We share the same passion for beautiful brands, and that makes it a unique relationship. The excitement is real and we can’t wait to see Life is Short flourish with the new brands.”
