With just over seven weeks to go until Sexpo UK debuts at London’s Olympia, the organisers have rolled out a six-figure consumer marketing campaign. Spots on London Bus, Underground, Train and Cabs have started appearing this week and these will be supplemented by print advertising in national magazines and sponsorship deals.
“We also have a very proactive social and online campaign as well as a very proactive affiliate scheme which ensures all Sexpo supporters receive a kickback for helping us promote to the show – while allowing them to pass on a discount to their best customers,” said Nina Saini, marketing director at Sexpo UK organisers Carnal Creative.
Sexpo UK’s line up of stars is also expected to attract mainstream media coverage, with Farrah Abraham – fresh out of her explosive stay in the Celebrity Big Brother house – being joined by Holly McGuire and Sexpo UK ambassadors, Tanya Tate and Lexi Lowe.
Sexpo UK takes place on the 13th – 15th of November 2015 at Olympia in London. More information can be found in the October issue of ETO and at www.sexpo.co.uk