A new consumer study has revealed that the second most-bought item by drunken UK shoppers is a sex toy. The research – the International Online Shopping Survey 2013, commissioned by delivery firm Hermes – compared the shopping habits of 1,000 UK consumers with the same number from Germany and Russia. Alcohol-fuelled purchasing of sex toys were ranked fourth in Germany and sixth in Russia.
Across the three territories, the number one item inebriated shoppers buy is clothes. Coming in third, fourth and fifth place in the UK were computer equipment/mobiles, CDs/DVDs and books. When asked about their top purchasing mistakes when intoxicated, shoppers said that overpaying for the item was their most common error. Ordering the wrong quantity or size ranked number two, while buying impractical items came in at three. Erratic bidding on eBay and completely forgetting about a purchase until it was delivered also made the list.
Gary Winter, Hermes sales and marketing director, commented: “It is important for people to be careful when shopping online after a few drinks. Our couriers have reported back countless times that they handed over parcels to customers who had no idea what the product was, or even where it was ordered from.”