Sex.com Relaunches as Adult Pinterest Alternative

Posted: May 8, 2012

In the 1990s sex.com was the most valuable, and perhaps the most controversial, domain on the internet. Purchased most recently for an eye-watering $13 million, the new owners have turned the website into a Pinterest for adult content. As with Pinterest, Sex.com’s user interface will allow members to “pin” photos and videos to virtual pin-boards for public or restricted sharing.

In a press release announcing the launch, Sex.com said that “Pinterest doesn’t allow adult photos, so we felt there was an opportunity in the marketplace for such a service, and with the large amount of adult-oriented traffic, we expect to compete with sites like Tumblr and Pinterest over the next 12 months.”

Many of our readers may remember the controversy over ownership of the domain, the story of which is covered in the book “Sex.com” by Kieren McCarthy, who reported that it was receiving upto 25 million hits per day and netting between $50,000 and $500,000 per month through advertising alone.

Sex.com is not the first domain to offer an adult alternative to Pinterest, which is now the third most popular social network in the United States, with Snatchly.com and Pornterest.net being notable competitors.

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