Scala will be holding its 40th anniversary party during its forthcoming International Trade Fair at its Almere HQ in Holland. The Fair will take place from 14th – 17th March 2011and the firm will also be introducing its customers to its new showroom.
The new 1,400 sq mt showroom will be like a permanent trade show, with every brand having its own space where every product will be on display. Visitors will be able to use a hand scanner to scan the barcode of each product they wish to purchase; the order will then be picked and packed and will be available for them to take away, if required.
Scala says its March event will be its biggest ever, and the 40th anniversary party will take place on the 15th. More details will follow in the next issue of ETO.