Scala Playhouse: ETO Show “a big success”

Posted: July 2, 2015

Scala Playhouse has announced that the 2015 ETO Show, which ran on the 28th and 29th of June at the NEC in Birmingham, the UK, was once again a big success for the company. The firm said the event was the perfect stage for it to present its newest products to the UK audience and it generated a great deal of interest.

Berry Koldewijn, director of Scala Playhouse, said: “The ETO Show was a brilliant occasion to show the UK retailers our latest releases, such as our five new ToyJoy Just For You gift boxes No1 to No5. Visitors commented not just on the luxurious the look and feel, but also praised the various in-store presentation options the sleeve packaging of these boxes offers.”

The firm said that another brand that created a buzz was the recently extended ToyJoy Designer Edition, with its two new couples toys – the Hero and the Icon – proving a particularly big hit: “ToyJoy Designer Edition is a great choice for consumers who desire high-end quality for an affordable price,” said Koldewijn. “The Hero and Icon are made of premium silicone and are USB rechargeable, thus catering to the increasing demand in innovative, body-safe toys.”

Besides its own brands, Scala Playhouse also displayed its ‘Private Label’, which allows retailers to design their very own collection of branded toys. If you missed the ETO Show, Scala Playhouse will be showcasing all its latest products at its next Trade Fair, which takes place on the 6th and 7th of September.

Leave a Reply