Sales of race-specific toys are soaring, says Sextoys.co.uk

Posted: June 17, 2014

Online retailer Sextoys.co.uk has reported sales of race-specific sex toys are surging and so it has expanded its catalogue to cater for the demand. The company says that with only a handful of products with differing skin colours on the site a few years ago, lines have been steadily added to accommodate the sudden increase in interest from specifically black men and women looking for pleasure.

Head buyer Danielle Warn first noticed the trend. She said: “I’ve been keeping a close eye on the sales of product featuring black skin, and they’ve really started to snowball, so much so that one of our lubricant manufacturers has just released a lubricant specifically for Afro-Caribbean skin which we now also stock. Our customer service department have been getting steady feedback that more products needed to be added to our inventory which featured black skin and/or models on the packaging. So I gradually added items and monitored the sales to see if this was just a passing interest but sales have been steadily growing.”

The lube mentioned by Warn is Give Lube Noir, which has been developed by Give Pleasure Products.

Emma Podmore, PR and marketing manager, added: “When I started at the company a couple of years ago, I surveyed customers to see how many different ethnic customers shopped with us and what kind of product they liked. Since running the same survey again this year, I noticed a huge increase in interest for products which feature differing ethnicities, black skinned being the most popular. I think the more column inches sex toys and associated products get, the more people of all colours and creeds want to explore solo and couples sex toys. I can understand how psychologically having a product with a skin colour you connect more with would allow you to experience pleasure on a more deeper level, so catering to everyone’s needs is a must for us.”

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