Ann Summers usually picks up plenty of press coverage in the lead up to Valentine’s Day but this year it has collected unwanted column inches in the Daily Mail, The Mirror, The Sun, Metro, and a number of regional titles. The Daily Mail headline read: “Ann Summers recalls 9.5in Black Power Wand over fears it could give you a VERY intimate electric shock” while The Sun went with: “Bad vibrations – Ann Summers recalls popular vibrator over fears it becomes unsafe if used too much”.
The press reports followed the retail chain issuing a ‘precautionary recall notice’ to its stores to display in their windows. The notice reads: “The quality and safety of our products are of paramount importance to us. Therefore, as a precautionary measure we are recalling the above product. The product complies with all relevant CE safety testing standards, but we have taken this voluntary measure in response to a very small number of isolated reports that the wires in the cord have become exposed at the base of the product over a prolonged period of use. Please see in store for more information on how to return your product back to us.”
Not all models are included in the recall, just those with the item code 74701. The product is no longer available on the Ann Summers website but at the time of writing (February 8th) it appeared to be still listed on Amazon.