Pjur Group Luxembourg and Wham Pictures, South America have announced the signing of an exclusive partnership in the adult field to bring Pjur products to Mexico. Wham currently operates over 40 stores comprised of company-owned locations as well as franchised locations throughout Mexico. Additionally they are reportedly the largest distributor of adult products in the country.
As the population of Mexico continues to embrace the concept of sexual health and wellness, the desire for higher-quality products continues to rise. The Pjur brand is uniquely poised to capitalise on these changing perceptions and will be producing customised labels in Spanish, specifically for this market.
“I am very excited to be partnering with Pjur Group and I am confident that our core customer base will embrace the product line,” said Uriel Valdez, owner of Wham. “Even though Pjur has not focused on Mexico in the past, Wham’s customers have been requesting the brand for years, so finally being able to deliver what our customers want is a great opportunity for us to continue being the leader in our field.”
Michael Kane, sales director of Latin America for Pjur, added, “We have been searching for the right partner in Mexico, and after working with the team at Wham we are confident that we have made the right choice. Wham understands the importance and the power that a high-quality product like Pjur brings to their organisation and both companies are extremely committed to building the sales within region.”