PHS International has announced that it has appointed Planet Earth as its preferred UK distributor for its M2M brand of intimate products for men. The distributor will debut a collection of M2M’s 100 best-selling lines at this weekend’s ETO Show.
“Planet Earth has made a special commitment to bring our customers the best of the best from across the pond, and PHS’s historic roots in the gay market made M2M a perfect fit for us,” Planet Earth CEO Paul Boote said. “PHS truly understands the gay male consumer and M2M caters to their unique needs and desires, which makes it a top performer on the sales floor. We look forward to a fruitful partnership with the PHS team and supporting our customers with this important product line.”
PHS International states that M2M is the longest running brand made and marketed specifically for gay men, and the company provides retailers with a fully packaged and merchandised selection of products with a special focus on BDSM and cock-and-ball toys.
“We are so pleased to have partnered with Planet Earth to expand M2M’s reach into new international markets,” PHS general manager Michael Merrill said. “The value of having Paul and his team work as brand ambassadors throughout the UK and Europe is immense, as they have a unique understanding of our core demographic, and it’s an honour to have the support of such a trusted distributor.”