Pjur targets US growth with strategic partnership with Wow Tech Group
Posted: December 19, 2018
Pjur Group North America and Wow Tech Group have entered into a strategic marketing and sales partnership designed to grow the Pjur brand and sales in the North American market. From 1st January 2019, Pjur Group will be represented and distributed in the US, Canada, and Mexico by Wow Tech Group.
Pjur Group CEO and founder Alexander Giebel said: “This past year we have had great success with the Pjur ‘gives you more’ campaign and we have built closer ties to our customers in the North American market. Partnering with Wow Tech, the company behind the leading premium We-Vibe and Womanizer brands, brings this to the next level. It means more investment in marketing the Pjur brand, more product training sessions, and more media collaborations. In short, more power for our customers!”
Pjur Group’s headquarters in Europe will continue to provide dealers with direct marketing and communication support that will now be enhanced by in-market know-how, additional sales team members, and new marketing and PR initiatives offered by Wow Tech. The Pjur US sales and customer service team will expand from two to ten team members, increasing customer contact, and the company aims to take part in ten industry shows plus a further nine distributor and retailer shows. 1,500 customer visits, trainings and seminars are also on the agenda in North America alone.
Frank Ferrari, President of Wow Tech America, said: “With its portfolio of premium products, Pjur embodies the same values as us. After all, quality is – and always has been – a top priority for Pjur and for We-Vibe and Womanizer. As a result, our goals align perfectly. This partnership offers huge potential and we will achieve a great deal together.”