Pjur Group USA teamed up with the Act Up organisation in June to distribute safe sex kits to users of the New York subway. Pjur Group provided several thousand Pjur Original samples, which were distributed along with a condom in the subway stations.
Act Up is described as a diverse, non-partisan group of individuals united in anger and committed to direct action to end the AIDS crisis. “For meeting the challenge of the AIDS epidemic and its crisis of conscience with vigilant acts of political and cultural provocation – thereby giving voice to the essential creative will of our humanity.”
Pjur Group USA Richie Harris said: “Pjur USA is very active in outreach in its mission for sexual health and safety. We give out tens of thousands of safe sex kits every year and are proud to be donating to Act Up, a fantastic organisation that has done great outreach and helped millions.”
The kits were also distributed at several Gay Pride parades in New York.