Pjur has reported that its presence at September’s Scala Fair was a complete success. Key account manager Stefan Daniel was on site to promote three new products – Pjur Man Xtend Cream, Pjur Man Steel Gel, and Pjur Superhero Strong performance sray – as well as the new counter displays. The displays that Pjur had brought along to the event all sold out on the very first day.
Stefan also gave presentations each day, highlighting the key points about the new products, and 1,000 bottles of Pjur Original 10 ml were given away with the Scala goody bags. The event was so successful that there wasn’t enough for all the visitors, so Scala ordered an additional 400 bottles and sent them on to customers who expressed an interest in the brand.
Following the Scala Fair, Stefan Daniel travelled to Eropartner to deliver an in-depth presentation. All four sales managers with international responsibilities were present, as well as the purchasing and sales management and the executive board. Stefan said: “The visits to Scala and Eropartner were very successful for us. The presentations are an important way to clear up any questions or queries that customers and retailers may have and to show sellers where the USPs of the products lie.”
For more information on Pjur visit www.pjurlove.com