pjur introduces new ‘sexy six’

Posted: May 22, 2013

‘pjur group’ are turning up the heat this spring with the introduction of six new products to the market, among them five new lubricants and a new ‘pjur’ spray.

“The feedback from our clients, both in the b2b and b2c segments, has had great influence on the development of these new products. One product the trade should look forward to in particular is the new ‘pjur Woman Nude’ as it is completely free of additives,” said Alexander Giebel, CEO and founder of ‘pjur group’. “But the other new products are also spectacular, all of them great additions that have been anxiously awaited by many people in the market.”

Apart from the neutral water lubricant ‘pjur Woman Nude’ – a lubricant free of preservatives, parabens, and glycerine, there are also two new entries in the popular line of ‘pjur’ double effect glides: for one, there is the water-based ‘pjur espresso’ that “brings the caffeine-kick to the user’s love life” – completely free of taste or smell! Secondly, there is ‘pjur Cool’; a water-based product with an exhilarating cooling effect designed for contrasting interplay between the body heat and the coolness of the lubricant.

The two new water-based anal glides ‘pjur Back Door Comfort Glide’ and ‘pjur analyse me! comfort glide’ top off the company’s range of premium-quality anal lubricants. Both products have been enriched with natural hyaluronan, a substance that can bind great amounts of water. This way, it creates small “water pillows” that support and increase the lubricating effect.

The sixth innovation from ‘pjur group’ is ‘pjur med After Shave Spray’ that soothes the skin after shaving. This spray has been developed to counter irritations and small spots as a result of shaving. Like all ‘pjur’ products, it does not contain alcohol or perfumes, which means there will be no burning sensation on the skin. Instead, the spray soothes and nurtures the stressed skin region.

“With our new products, we can close a couple of gaps in the market,” said Giebel. “They represent additions to our tried and true top sellers. So while appealing to new target audiences, they also represent perfect additions to our existing range of top sellers, and they are particularly suitable to be sold in bundles, for instance.”

All the new lubricants come in 30 and 100 ml bottles. Furthermore, the anal lubricants ‘pjur Backdoor Comfort Anal Glide’ and ‘pjur analyse me! Comfort Anal Glide’ are also available in 250 ml bottles. The ‘pjur med After Shave Spray’, on the other hand, comes in a handy 100 ml pump spray bottle.

On top of that, ‘pjur’ has produced new product videos for ‘pjur Woman Nude’, ‘pjur Cool’, and ‘pjur espresso’ that are as creative as they are informative. The clips demonstrate the product qualities by showing everyday situations.

All new products and marketing materials can be ordered at info@pjur.com as of now.

More information can be found at www.pjur.com/press.

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