Pipedream’s ‘double-digit’ sales increases following Fifty Shades movie debut
Posted: February 16, 2015
Pipedream has announced that its network of over 10,000 worldwide distributors and retailers have reported double-digit increases across the board following the release of the Fifty Shades of Grey movie.
“It was a perfect storm – Valentine’s Day on a Saturday, decent weather throughout most of the country, and the opening day of the hottest movie of the year,” said Pipedream VP of sales Steve Sav. “The rush actually started on Wednesday. Our retailers reported a huge increase in Fetish Fantasy sales and noticed a lot more women shopping.”
Pipedream says that its Fetish Fantasy family of brands continues to drive beginners-bondage sales and that its retailers have reported great interest in items such as Fetish Fantasy Limited Edition Grey Silk Ties and Fetish Fantasy Limited Edition Ben-Wa Balls. The company is urging retailers to stock up on its products as the continued success of the film – which broke records all over the world – brings new customers into stores.