While some mainstream organisations are buying the .XXX version of their domain name to protect it from possible porn exploitation, the People for the Ethical Treatment of Animals (PETA) have embraced the new TLD and intend to launch a site at PETA.xxx. The group has dabbled with porn in the past, enlisting the help of Jenna Jameson and Ron Jeremy – as well as Pamela Anderson – to spread the anti-animal-cruelty message through provocative adverts some years ago.
According to a Reuters report, PETA won’t just buy a .xxx domain to block its use, they will offer pornographic material alongside images and video of the mistreatment of animals. Reported by the Huffington Post, PETA spokeswoman Lindsay Rajt said, “There will be a lot of girl and boy next door content, but we haven’t ruled out celebrities on the site as well. People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure. We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals.”
Rajt added, “We really want to grab people’s attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them.”
The site is expected to carry PETA’s ‘Too Hot for TV’ ads and campaigns to act as a buffer between the accidental link-clicker and the site’s genuine x-rated content. Whether it’s headline-grabbing spin or a genuine plan to raise the organisation’s profile through the medium of adult content is debatable but animal cruelty is a topic a number of adult performers feel passionate about. A ‘Watch this Space’ situation.