One in a million for Nice ‘n’ Naughty

Posted: May 21, 2008

Nice ‘n’ Naughty is preparing to celebrate a retail milestone – its one millionth customer – and the person in question will be joining in the celebrations by walking away with free stock to the value of £1,000.

Richard Allmark, Nice ‘n’ Naughty’s National Retail Manager, explained: “All of our stores measure footfall on a daily basis so we know we are on track to achieve the milestone of a million customers in June. It may take us 24 hours to identify who that millionth customer is but once we know who they are they’re in line for a real treat with £1,000 to spend at a store of their choice.”

The first Nice ‘n’ Naughty was opened by Simon Prescott in Chester nine years ago. He was joined three months later by co-director and partner Trish Murray and today there are 11 stores in the group.

Simon Prescott added: “The business was built on customer care, which in turn generated customer loyalty. We’re delighted we can reward our millionth customer with a fantastic prize.”

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