Just eight weeks after acquiring five stores from Clonezone, Nice ‘n’ Naughty has completed its refurbishment and rebranding of four of the outlets, and has divested the fifth – in Glasgow – to Pillow Talk. The Glasgow branch was unlicensed and therefore did not fit the Nice ‘n’ Naughty store profile.
The four ex-Clonezone stores, in Brighton, Bristol, Leeds and Newcastle, now trade under the new Nice ‘n’ Naughty branding and offer products for customers of all sexual orientations. Early trading results are reported to be encouraging.
To turn around the refit of stores, NNN put together a special projects team, consisting of key managers and former Clonezone employees who have been brought back into the business to provide continuity. NNN National Retail Manager Richard Allmark commented: “The team has worked 24/7 for the last few weeks but the stores are looking great so it’s been worth it.”
The firm has recently introduced a new logo as part of its continued expansion plans. The new logo has a more modern appearance and introduces new corporate colours of red, grey and black. Continuity is maintained by retaining the halo over ‘Nice’ and keeping the devil’s tail in ‘Naughty’.
Company director Simon Prescott commented: “The old logo has done us proud for almost 10 years but it was time for a change because it was beginning to look tired and dated. As our business is expanding, this seemed like the right moment to update our brand image and make it more contemporary. The new logo also encapsulates the quality image we want to project without losing the friendliness that’s so key to the success of our business. It also stands out a lot more so I think Nice ‘n’ Naughty’s going to be much more visible, in more ways than one, I hope.”
