New Temptations has announced that Grupo Espiral has launched a new brand: Mapalé. The company says that its Espiral Lingerie and AM:PM Wear have captivated women with their sensuality and style for a number of years and the two have now merged to create Mapalé.
New Temptations says that Mapalé will offer a variety of lines to cover the needs of every woman’s lifestyle and are represented by two main categories: Resort (swimwear, cover-ups, sundresses) and Nightwear (clubwear, dresses, lingerie, fantasywear and ravewear).
“The metamorphosis of AM:PM and Espiral into Mapalé represents an exciting fusion of two legacies,” a spokesperson said. “Mapalé will blend the majestic and colourful dynamic of AM:PM and the bold edgy sensuality brought by Espiral with the South Beach essence we are known for. The result is an updated brand that has evolved in order to better elevate a woman’s beauty in every moment of her life, including the most intimate ones.”
Mapalé will be officially introduced to the market with the company’s Fall/Holiday/Valentine’s catalogue, which can be obtained through New Temptations.
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