New in-store display options from System Jo

Posted: May 6, 2015

ABS Holdings is offering System Jo stockists three new in-store display options, which range from a light-up shelf unit to a free standing tower. Each unit comes with free testers, free sachets for easy samplers, and also includes hands-on group training along with POS collateral support.

System Jo’s Rebecca Anniuk said: “The adult market is growing and so is the competition and it’s never been more important to provide unique in-store displays. Consumers expect interactive shelf-units, cross-merchandising displays and top-selling towers to better showcase products which suit their needs. In truth, if it is not on a display then it may never capture a passing shopper’s attention or be given more than a moment’s glance. Not quite sure what to offer or how to display it? No worries, ABS Holdings has teamed up with System Jo to offer a range of pre-packs designed to tune up your turnaround. Every Jo pre-pack provides the opportunity to create a signature shopping experience that gives retailers the category growth they are looking for. Enjoy the repeat business that comes from being an authority on quality. Stores will see a noticeable difference in conversion rates and valuable add-on sales.”

The System Jo display units are free of charge when the stock required to fill them is purchased through ABS Holdings.

Display option #1 is an LED light-up unit with three removable shelves. It is said to be perfect for areas that need a call-to-action for upsell items – areas like luxury toys, traffic driving endcaps, men’s sections, DVD bins or towers, or even near a register for enticing last minute purchases. This display comes with the core essentials.

Display option #2 is a more diverse cross-merchandising slatwall display that comes in four separate units with a header as well as built in shelf-talkers. This can be used to design one visual display or be broken up to create add-on opportunities throughout the store. This set comes with all the core items you would get from the first option but adds more unique items for sensitive consumers. This is said to be the best package for locations that have a 30+ female demographic, and it includes products like Jo’s USDA Certified Organic.

Display option #3 is a Jo top sellers tower which provides a standalone display that will improve the visibility of sensual enhancements within any store environment. The tower houses Jo’s highest quality lubricants, along with a luxury pheromone body spray collection for men or women. Rebecca Anniuk said: “For sellers that know Jo, they find this blend of products to be a great mix of everything essential to provide a complete-care experience to any consumer. It is the only pre-pack which comes with our unique paraben and glycerine-free hybrid as well as our pro-health Sure Shrink, vaginal tightener and toner.”

For more details contact the ABS sales team on 01202 868511 or email sales@absholdings.com

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