Net 1on1’s in-house Bound to Please brand has been enhanced with the addition of silicone restraints, impact play accessories, and a bone to pick. The collection was recently expanded with a line of metal cock rings and other cock play accessories, complementing the nipple clamp selection that helped make the label successful, and the five new products aim to cater to BDSM players at all experience levels and even tap into the emerging puppy-play market.
Net 1on1 says that silicone products are not just environmentally friendly, easy to clean and comfortable to wear, but they also offer an alternative for vegetarian and vegan consumers who are looking for a substitute for the usual leather bondage equipment that is prevalent on the market. The wholesaler believes the addition of universal cuffs, a collar and lead set, a riding crop, and a paddle will appeal to both beginner and advanced players while the dog bone gag will bring all the pups to the yard.
Net 1on1 head buyer Danielle Warn said: “Ever since we launched Bound, which met with an amazingly positive response, we’ve been looking for a way to provide an alternative to those not keen on leather. Obviously, Bound’s selling point is the luxurious brown nubuck leather that it’s made of, so we wanted to find something that is equally exquisite, equally satisfying to look at and touch, but produced with a different material. However, as our customers will know already, we are perfectionists at Net 1on1, so we didn’t want to rush this launch. The products had to be top-notch for us to consider them.”
She continued: “We are especially excited about the paddle – it’s heavy and has a real hardcore feel to it. Fans of advanced impact play will rejoice at the promise of the thud this instrument will surely deliver. And then there’s the bone gag: the bone itself is so beautifully, realistically shaped and the silky silicone will feel comfortable and satisfying in the mouth. In the meantime, we hope that the restraints – the universal cuffs and collar & lead set – included in this range will attract new BDSM players and experimenters too, as they are the most likely to look for easy cleanability and comfort as a priority, and silicone can deliver both.
“Bound to Please has been a well-performing brand for our customers for years now, and we expect these new products to do the trick too. At the accessible RRP of around £30 and with great margins to boot, retailers will be able to expand and develop their bondage lines. We kept the packaging simple with this new range – clear bags with individual tags assigned to each product – so it is easy to pack for mail orders but also creates a clear visual unit for store displays. The name says it all really – Bound to Please is bound to please both your customers and your business account.”
Net 1on1:
[T] 01273 830280
