Lovehoney has announced that Net 1on1 will be its exclusive UK distributor for the Fifty Shades of Grey range of products, including the forthcoming Fifty Shades Darker Official Pleasure Collection, plus its other licensed brands.
Jim Primrose, Lovehoney’s international sales manager, said: “We are delighted to announce that Net 1on1 are with immediate effect the official UK distributor of Lovehoney licensed brands. This includes the brand new Fifty Shades Darker: The Official Pleasure Collection, which will launch in October at the EroFame erotic trade exhibition in Germany as we build up to the new Fifty Shades Darker movie release on Valentine’s Day 2017.”
Net 1on1 managing director Tony Gonzalez said: “This is major news and we are absolutely thrilled. The best-selling Fifty Shades of Grey books and the first Fifty Shades of Grey movie have transformed the pleasure toy market, and Fifty Shades of Grey: The Official Pleasure Collection is easily one of the most recognisable and aspirational brands in the market. It has sold phenomenally well for us over the last couple of years, and we saw record demand for the products from retailers around the launch of the record-breaking blockbuster last year. Naturally we are very excited about the upcoming Fifty Shades Darker: The Official Pleasure Collection this autumn and the new film next year, both of which are sure to be massive hits.”
Fifty Shades Darker: The Official Pleasure Collection will launch this autumn and includes a number of brand new products, including a collection of steel toys and gift sets. Net 1on1 and Lovehoney will meet in the coming weeks to discuss their other new product and brand launches, including Motorhead, Motley Crue, and the Tokidoki collection, all of which will be launched at EroFame in October.
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