Move over EL James? Lovehoney gets into bed with Motorhead

Posted: July 2, 2015

Lovehoney has announced the launch of a new range of Motörhead branded pleasure products.  Motörhead – The Official Pleasure Collection consists of four bullets and classic torpedo shaped vibes, all decorated with the legendary band’s iconic logo and branding – and Lovehoney says it delivers the sort of power and pleasure you’d expect from the ‘loudest band on Earth’.

The collection will be launched in July at the ANME Founders Show in the US and will be available from distributors shortly after.

“One of the songs on our debut album was called Vibrator so we had to have our own one day, right?” said Motörhead singer Lemmy. “Apparently, it was worth the wait!”

Lovehoney’s co-founder Neal Slateford said: “We designed these classic vibes for both fans of Motörhead and rock lovers, as well as those who just want a cool looking toy to add to their collection. The range captures the rock and roll lifestyle of the band perfectly, and offers a unique counterpoint to the traditionally pink and purple toys that currently dominate the market.”

Motörhead have released 21 studio albums and their singles include the hits Ace of Spades and Overkill – after which the vibes are named. The deal was brokered by Global Merchandising Services, Inc. who represent Motörhead exclusively for retail, tour and licensing. Global Merchandising’s CEO, Barry Drinkwater, said: “Global is excited to be rockin’ our clientele in such a fast growing industry. We like nothing better than making the fans happy… and we’re thrilled to be partnering with Lovehoney.”

For more information contact Lovehoney’s trade team via tradesalesteam@lovehoney.co.uk

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