Retail chain Nice ‘n’ Naughty is expanding the number of stores which stock Viaman products from Vitenza [pictured]. The male enhancement range was launched in the retailer’s Brighton branch a few months ago and Nice ‘n’ Naughty store manager Philip Charter-Price said: “The market for this style of product is one that is expanding in both Brighton and the UK. Being part of a company that prides itself on customer service, we are always looking out for product ranges that sit within the stores, offering a product that we have conviction in. What I like about the Viaman range is the way it is designed to work, bringing a new approach at dealing with the issues us men have.”
Nice ‘n’ Naughty is now keen to expand the amount of stores Viaman features in and is also looking to move it onto its online store, as well. “We are already planning to role put Viaman on our website, to hit a much larger audience and build on the good sales we have seen at the Brighton shop” said Kate Gatley, senior web executive for Nice ‘n’ Naughty.
Nice ‘n’ Naughty operations manager Trish Murray picked up the range after meeting Vitenza at last year’s EroFame. She said: “Nice ‘n’ Naughty is always looking for the best products for our customers, and any new brands have to sit confidently alongside our established brands. I had the chance to meet with Sam, the UK business manager for Vitenza, who showed me the Viaman range on their stand, and I saw the potential in the product for our stores.”
Vienza’s Sam Rudd added that the growth of the Viaman product has exceeded expectations: ““We have had continued interest in Viaman since its launch, but getting the attention of a big retailer like Nice ‘n’ Naughty is very exciting. I will continue to work with their team, supporting them in whatever way they need, so that the Viaman brands perform really well for them.”
