A London branch of the Amsterdam and Berlin based fetish specialists Mister B will open on 23rd April 2011 as a store-within-a-store at Expectations in London. The store, at 75 Great Eastern Street, is operated by Millivres Prowler Group (MPG) and the two companies will create a 500 square foot area within the Expectations store which will feature a wide range of leather clothing, toys, lubes and fetish gear.
Millivres Prowler Managing Director Simon Topham said: “We are very excited by this new venture. The whole varied fetish/SM scene is growing every year with new young guys coming onto the scene all the time. We have experienced year-on-year growth at our Expectations store since we purchased the business eight years ago. Teaming up with Mister B is a big move for us, because it will now add to our existing range of very high quality leather and fetish products, beautifully displayed in a custom designed store within a store. Expectations – with Mister B, will be the biggest gay fetish store in the UK with by far the widest range for all tastes and pockets.”
Mister B owner and founder Wim Bos [pictured] said: “Mister B is very pleased to start a working relationship with Expectations. We are sure that the wide range of Mister B leather clothing and the Mister B toys and lubricants will sell very well at Expectations. Mister B is creating the hottest toys and clothing. London has been waiting so long for Mister B’s stuff that we feel very safe about a good future in this business relationship. Our main goal is to create in a couple of years a full Mister B franchise shop in London in cooperation with Millivres Prowler. That’s our place to be.”
The new store will be opened by Wim Bos at 3pm on Saturday 23rd April. There will be a launch party featuring models showcasing Mister B clothing, free drinks and giveaways.