Lovehoney has announced it will be launching a number of new products at January’s ANME. In attendance on the company’s stand (#201- 203) will be international sales manager Kate Hodgson-Egan and US sales manager Sabrina Earnshaw and visitors will get a first look at the new Happy Rabbit Mini Vibes collection, including the Rechargeable Mini Rabbit Vibrator, the Mini Ears Rechargeable Clitoral Vibrator, and the Vibrating Rabbit Cock Ring.
The Happy Rabbit Rechargeable Mini Rabbit Vibrator is said to contain all the pleasures of a classic rabbit vibrator in one powerful, petite package. It is USB rechargeable and boasts 12 patterns of vibration. The Mini Ears Rechargeable Clitoral Vibrator is described as “tiny but tremendous” and offers 12 speeds and patterns of vibration. As does the Vibrating Rabbit Cock Ring, which features two super-stretchy rings for enhanced staying power and rabbit-powered bunny ears for clitoral stimulation.
The release of the range comes after a recent scientific study revealed that masturbating with a Happy Rabbit was more exciting than DIY stimulation. Conducted by neuroscientist Dr Nicole Prause, founder of sexual biotechnology firm Liberos, the purpose of the study was to test the effectiveness of the updated Happy Rabbit versus manual stimulation. 19 women, with an average age of 31 and a wide range of racial and age diversity, were tested. Each of the women visited the lab twice under strict lab conditions – once to use a Happy Rabbit vibrator, and the other to masturbate using their hands.
Dr Prause discovered that excitement levels and measures of orgasmic sensations were all reported for a longer period of time when using the Happy Rabbit, and for some women, their alpha brainwave levels were also higher.
“The Happy Rabbit vibrators lived up to their names with the emotional response from the study suggesting that women who used them had higher levels of excitement, longer-lasting orgasms and more desire to play from start to finish, during testing, than the hand-based session,” said Lovehoney. “Not only did the women experience heightened feelings of sexual arousal when using the Happy Rabbits, they were also more likely to experiment with different techniques and functions to take them to that special place, as opposed to when using just their hands.”
In addition to Happy Rabbit, the team will also have Broad City, Fifty Shades of Grey Official Pleasure Collection and Uprize on show at ANME. A new series of Broad City launches on 24th January in the US, so the timing could not be better for retailers to see the range of toys inspired by the Comedy Central sitcom.
International sales manager Kate Hodgson-Egan commented: “We are excited to show off all our new ranges and introduce the Happy Rabbit mini vibes to our customers. Not only are we promoting our fantastic new ranges, but a range of POS that will increase sales and encourage footfall into stores – our designs are second-to-none and we’re proud of what we’ve created for our brands. The team have been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2019 and we’re excited to share these with existing and new customers. We love meeting face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead. See you all there!”
If you would like to arrange a meeting with Kate and Sabrina at ANME on January 13th or 14th then email [email protected]
