Lovehoney has announced the launch of the Fifty Shades of Grey 24 Days Countdown Calendar, an advent-style package that contains 24 items from its Fifty Shades of Grey Official collections: six for women, six for men, six for couples, and six for couples’ bondage. Although the full details were not available at the time of writing, the retail price for the bumper box of accessories and toys was said to offer a saving of 35% over the products’ individual prices.
The Fifty Shades of Grey 24 Days Countdown Calendar was previewed at a recent trade show in the US and Lovehoney sales manager Sabrina Earnshaw said it had a very positive reaction: “We think there’s a definite market for this Fifty Shades of Grey collection,” she said. “We have seen that bundles and packages are proving popular with customers and thought this would be a great way to tie up the huge variety within the Fifty Shades range into an easy to gift and enjoy package.”
More details about this product can be found in the July issue of ETO.
