Lovehoney teamed up with its official Chinese distributor Aura for its first ever exhibition at China Adult Care Expo 2016 in Shangha last month. Lovehoney’s co-founder Neal Slateford and business development executive Ilona Laboviciute were on hand to answer questions about their brands and showcase new products from Fifty Shades of Grey.
Laboviciute said: “The show was a great way to make a splash in the Asian market and to raise the profile of Lovehoney and its brilliant brands in that part of the world. Demand is growing as the Asian market is opening up to sex toys and we’re excited to be part of this transition. It was the first time we’d had the pleasure of working alongside our Chinese distributor Aura and we are looking forward to a very successful year ahead.”
Representing team Aura were Chapmond Law (company director), Natalie Law (marketing and sales manager) and Giny Ho (marketing and sales coordinator). Natalie Law said: “Lovehoney always gives us so much support and information about their brands which has helped us to create more business in Asia. I believe Aura and Lovehoney will have a great future together.”
The Lovehoney/Aura team reported “fantastic” feedback about the official Fifty Shades of Grey and official Motörhead collections but apparently it was the Sqweel XT that stole the show.