Lovehoney has announced that its sales have been given a boost over the last couple of weeks after it emerged that X Factor contestant Chloe-Jasmine Whichello – the posh one in this year’s line-up – could be seen modelling saucy outfits on the retailer’s website.
The 23-year-old singer was pictured in Alice In Wonderland, nurse and schoolgirl outfits plus several items of fetish lingerie. The images were shot three years ago when she was making her way in the world of modelling and Lovehoney still use some of the shots to showcase the products.
Chloe breezed through the first of the X Factor live shows on the weekend of October 11th/12th and she is being mentored by Cheryl Fernandez-Versini – who described her as ‘mesmerising and fascinating’. Chloe from Wells, Somerset, can also be found on the internet in rather more revealing poses and she has also appeared in The Face, another reality-talent show.
Lovehoney co-owner Richard Longhurst said: “Chloe has been one of our most popular models. She was a hoot at the shoot and we all warmed to her immediately. She has been advertising the schoolgirl and Alice outfit on the Lovehoney site for a while and they are two of our best-selling outfits. Lots of couples see Chloe looking so sexy and think, ‘I’ll have one of those.’ We have had a lot of interest from customers after putting out the pictures of Chloe modelling for Lovehoney. We are all rooting for her to win X Factor. She may be the poshest contestant the show has ever had but she is also the one who is the most fun.”